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If you want to maximize exposure and boost sales
of your audiobook, you need to make sure you
are creating relationships with others in the
business.
Partnerships with authors, bloggers, marketers,
and anyone looking to promote their work and
help you do the same, can be vital to your
success. Almost every business out there uses
partnership programs to promote their product.
Audiobook promotion is no different.
When you are starting in the world of publishing,
things can seem overwhelming. There
are a million different schemes, marketing
techniques, and far too many articles to read.
One of the purest forms of marketing,
though, is partner promotion.
Begin the process by getting to know people in the
business. Listen to other author's books,
review them, take part in social media discussions,
and make your name recognizable. Be authentic
and genuine when talking to someone about partnership
Creating a partnership promotion can work in several ways.
You can even incorporate multiple lines of promotion
for a better reach to new listeners.
These are some of the ways you can use partnership
promotion:
1) Trade audiobooks, listen, and review each other's
work.
2) Guest blog post on each other's websites.
3) Include promotions for the other person's
audiobook in your newsletter, and vice versa.
4) Run giveaways with your fans that include samples
of your partner's audiobook.
5) Do live author events jointly to cross-promote
your audiobook to both fan bases.
6) Cross-promote your audiobooks on your
partner's social media.
By keeping a healthy and open line of communication
with your chosen partnerships, the sky is the limit.
Be creative and come up with ways to use each other's
clout to gain new listeners and help another author
along the way.
Working through a partnership can not only be
lucrative for both parties but can be fun as well.
Always remember, just because a promotion hasn't
been tried, doesn't mean it won't work.
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